I left a career as a commercial photo editor to train as a pastry chef, and built Dana's Bakery from a tiny New Jersey kitchen into one of the first direct-to-consumer bakeries in the country.
Today I'm a twice-published cookbook author, a mom of two, and a creator who partners with brands I genuinely love. If it's colorful, a little nostalgic and made with a whole lot of heart, I'm in.
Kitchen tools, home finds and everyday favorites, all in one place.
Sponsored content, product collaborations, speaking, live cooking events and more.
Dana Pollack was at the top of her game as a commercial photo editor when her love of baking and passion to bring more fun into the world inspired her to risk it all and become a female entrepreneur.
Leaving the corporate world behind, Dana formally trained as a pastry chef at the Institute of Culinary Education (ICE). It was there she realized her fun, multifaceted personality could be embodied through baking. And like that, Dana's Bakery was born!
Over a decade and a half later, Dana is the creative force behind Dana's Bakery and a brand in her own right. Twice-published author, CEO, founder, wife and mother of two, Dana wears many hats and loves to use all those skills to authentically partner with brands she feels passionately about.
Dana lives in New York with her husband Adam, daughters Leni and Ella, and dog Rosie.
Then a career as a commercial photo editor in NYC.
Where French macarons, and a fun twist on the classics, first clicked.
From a small kitchen in Hawthorne, NJ, shipping nationwide. One of the first direct-to-consumer bakeries of its time.
Emerging Business category.
Named one of America's fastest-growing private companies, and again in 2019.
The first book: 100 decadent recipes, complete with a Times Square billboard.
Cookbook #2, published by Union Square & Co.
Featured by The New York Times, Forbes, Food Network, Inc., Food & Wine, New York Magazine, Good Morning America and more.
EntreprenistaJudge & speaker · Listen to the podcast
The Bake FestJudge & speaker · View
Dare to Be FearlessPodcast guest · Listen
GoDaddySchool of Hustle · WatchSpeaking events
Podcasts
Charity & giving back
Known for thinking outside the box and putting a special touch on classic desserts, Dana's Bakery is one of the first direct-to-consumer bakeries of its time.
In 2012 Dana's Bakery started out in a small kitchen in Hawthorne, New Jersey, shipping directly to customers nationwide. The menu has since grown far beyond macarons to cookies, cupcakes, brownies and more, with a dedicated gluten-free line.
With a booming online business and partnerships with companies like 1-800-Flowers, Williams Sonoma and Whole Foods, the bakery now has more than 160 employees and operates out of a 200,000-square-foot facility in Bethpage, NY.
Pop culture, meet the pastry case.
More collabs
Cookbook #2 · October 2025
100 recipes for classic treats.
In more than a decade of creating sweet treats for her bakery, Dana has become a master at taking any classic dessert and making it gluten free. Here she reimagines beloved desserts like Boston Cream Pie Cupcakes, Baked Chocolate Glazed Donuts and Funfetti Birthday Cake, plus spot-on recipes for notoriously hard-to-replicate soft pretzels, bagels and croissants.
Cookbook #1 · July 2021
100 decadent recipes for unique desserts.
Dana is known for crave-able desserts that take the classics to a whole new level. The official Dana's Bakery cookbook brings all the fun decadence and flavor adventure she's known for to kitchens everywhere, from Cereal Bowl Cookies to Cookie Dough Macarons.
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From a Times Square billboard to taxi tops, bookstore signings and an author event at FAO Schwarz, both launches were a celebration.
Dana brings the books to life with interactive cooking classes, in-store signings and celebrity-chef cooking events.
From cars to cookware to cosmetics, Dana creates real-life content her audience trusts, and it shows in the numbers.
views on Dana's ownership-focused content for INFINITI's “Switch Up” campaign, with 4.1K engagements.
As an INFINITI owner, Dana showcased the benefits of choosing INFINITI through authentic, real-world storytelling.
“I threw my Costco-loving husband a surprise party for his birthday.” A real-life moment that became one of Dana's most-watched reels.
Sponsored content, product launches, recipe development, live events and speaking. Email for rates and the full media kit.
pr@danasbakery.com
Over the past decade I've turned my passion into a thriving multimillion-dollar DTC business.
When I was starting out, I could have greatly benefited from a mentor, someone with the experience and knowledge I was lacking at the time. That wasn't as easy to find as it should have been, so I decided to make myself available to people who now find themselves in the same situation.
From business advice to making macarons, food prep ideas, recipe testing and beyond, I'm happy to help where needed.
…and everything in between
Email Dana directly to book your session.
dana@danasbakery.comDana's business guides, packaged for founders to work through at their own pace. It's still in the oven, so check back soon.
Dana brings the books to life with interactive cooking classes, in-store signings and celebrity-chef cooking events.
Email Dana with what you'd like to work on and a few times that suit you.
dana@danasbakery.com